SEO Myths 1: Choose only obvious keywords
When you decide which keywords to use for your website you want to make sure to include not just those that are immediately obvious, but also those that you find through research later on. Make sure to include both those of specific relevance as well as those of general reference. You will get traffic from many different websites, so consider every page to be a marketing tool, and try to use as many key phrases as you can that are relevant.
Changes to Google
The top three listings that Google displays are the most sought after because these have the highest click through rates. Google search result pages now have triple listings on a trial basis. The tabbed browsing of Internet Explorer should be taken into consideration as this method uses more space.
Statistics to Consider Regarding Click Through Rate, or CTR
The top three results on search pages get 50 percent of the clicks, and the top result gets 60 percent of these clicks. This means that it is more important to get the top listing using less competitive search terms instead of aiming for a ranking on more difficult terms that will end up lower on the page. This is especially important now that shopping pages are inserted in the middle of the listings page by Google in many instances.
SEO Myths 2: Lots of Resources are Required for SEO
Do your on-site SEO right away, but don’t delay long when it comes to link building, as this is what will make it so that your site actually makes money. Use all relevant phrases to build links so that you can get more profit from your website. Prioritize your resources so that you can get as many top rankings for phrases as possible.
Tactics to Minimize Cost
It will take a lot more work to get top rankings if you don’t have a lot of money to spend to get the top listings for SEO. You can use strategy in order to keep ahead of the competition as they start to focus on keywords with less and less competition. Made for AdSense sites and article spinning are not going to be enough as webmasters start stepping up their games.
SEO Myths 3: Choose Short Keywords
Although short keywords might be preferred, this is not always the case. Sometimes you can make more money using long tail phrases. The higher a keyword phrase is ranked the more money you will get for pay per click ads and the more clicks you will get. This makes it important to choose the right key phrases and aim high when it comes to SEO and PPC.
SEO Myths 4: Amateurs Will Soon be Out of the Market
Those who are relying on blogs that are fully automated and lots of spun content will not last long if they don’t watch out. Volume is important, but Google will start to filter out sites that don’t have real content when the sensitivity levels are increased. It is best to use real content for your sites.
SEO Myths 5: It Takes a Long Time to Get Content
It is possible for you or an assistant to create ten pages of content in just thirty minutes by screening RSS feeds that are related to your site’s topic. Using this type of aggregation system can help you to keep your content fresh and create a larger site through including inbound links that are aimed toward the pages you need. Then you can create feeder sites that link back to your sites, or even better, linkwheel sites. More pages and more links mean more page rank.
It Isn’t Hard to Get Great Content
Getting content generated by your users is a great strategy. The more pages you have with good content and links to your sites the better. If you bookmark your sites and have them considered as industry bookmarking site you will be better off.
SEO Myths 6: PageRank is Important
You generally don’t have to worry about PageRank as long as your site’s cache is up to date and Google is indexing your page. The PR device was meant more for a toolbar value ad so that they could get more tool bars into browsers.
SEO Myths 7: It is Difficult to Get Links
Posting on relevant forums is a great way to get more links to your site. The links are considered to be of higher quality if the forum is closely related to the topic of your site. You can find topics with the right theme if you use the search function. It isn’t necessary to get high PR backlink reports each month.